MARIAN SCHREIER

Actually, politics was the last field we ever wanted to deal with…and then life intervened and the mayor elections of Stuttgart came by. Driven by the fear of being condemned to watch our own (nascent) life’s work go up in flames as a silent spectator in the wake of the Corona pandemic, we threw our hat into the ring.

Client

Marian Schreier

Services

Conceptual marketing

Year

2020

VIDEO PRODUCTION #1

In order for Marian to reach his young constituency, we went exactly where they had been before the pandemic began – into the cultural scene. The video received 30,000 views within 24 hours.

VIDEO PRODUCTION #2

To grow your reach beyond your own channels, you have to come up with actions that people talk about. We left the world of classic online marketing and brought out the really big guns, which were affectionately dubbed “laser guns” by the editors of the print media.

VIDEO PRODUCTION #3

Following the motto “steal like an artist” we used already successful and suitable formats to let Marian’s true character and the person behind the politician shine through.

GET OUT THE VOTE

The biggest challenge in campaigning is actually getting potential voters to the polls on Election Day. Our 3 step plan concluded our campaign. Through influencer marketing, so-called get-out-the-vote posts from all relevant cultural sites and like personal marketing, we called on all voters to go to the polls one last time in a LAST CALL.